Jun 21

From Blog to Book with Robin Leemann Donovan

I love book titles that really get to the heart of what the book’s about. I also have a penchant for humor. When I was invited to attend a book reading/signing event for author Robin Leemann Donovan, I was only too glad to go – with at title like, Is It Still Murder Even If She Was a Bitch?, how could I not be entertained? And I was! In the decade I’ve been working with authors and their books, I don’t recall laughing quite so hard at a book reading. Totally refreshing.

Donovan, a Managing Principal at Bozell, one of the top advertising agencies in the country, understands the vital importance of hook. At the urging of a friend, Donovan created Menologues, a blog devoted to helping women stumble less blindly through menopause. Her hook? Clearly humor but also authenticity – Donovan blogs, writes and speaks off the cuff, from the heart and with authority not just about menopause but about topics important to women 50+, who have largely been ignored in publishing and other media. That organic combo works for her. From my perspective, she’s on to something.

I asked Donovan for her three most important, need-to-know tips about writing and blogging. Here’s what she shared.

On Writing

  • Prepare for nothing happening as you would expect it.
  • Take notes on every chapter so you know where you’re going, where your loose ends are and when to tie them up (very important for mystery writers).
  • Get your work professionally critiqued and proofread. Friends and relatives are not your best beta readers, except my mother and I’ll loan her out.

On Blogging

  • Be specific. Stand for something.
  • Be relatable. Be authentic.
  • Be prepared. Do your homework. Discover and understand your market. Don’t touch on topics that everyone’s touched. Know what’s important and what isn’t.
  • Be open to the realities of the people around you and their unique experiences. Avoid stereotypes.

If you’ve had success creating a book from your blog, share your tips (and links!) here.

TLC

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